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1 – 4 of 4Martha Reeves and Neha Sabharwal
The purpose of the paper is to illuminate the necessary features of a microfinance mobile banking platform through the use of agents.
Abstract
Purpose
The purpose of the paper is to illuminate the necessary features of a microfinance mobile banking platform through the use of agents.
Design/methodology/approach
This is a conceptual paper, not an empirical one.
Findings
The authors illuminate the importance of specifiying what successful partnership between the mobile network operator and the microfinance organization must include and they highlight what a mobile application should include.
Social implications
There are roughly two billion unbanked mobile phone users who could be served by a partnership between mobile technology and microfinance. This type of partnership begins to address financial exclusivity among the poor.
Originality/value
The paper offers an original, detailed solution about how agents and technology can be used to help the poor access mobile banking platforms.
Details
Keywords
Rajalakshmi Subramaniam, Senthilkumar Nakkeeran and Sanjay Mohapatra
Sheela Bhargava and Parul Gupta
The case will help learners to analyse how effective handling of an extended marketing mix of 7Ps (product, price, place, promotion, physical evidence, participants and processes…
Abstract
Learning outcomes
The case will help learners to analyse how effective handling of an extended marketing mix of 7Ps (product, price, place, promotion, physical evidence, participants and processes) makes a startup profitable in its initial years of inception; understand the significance of the online marketing strategies like digital marketing and social media marketing implemented by firms to attain a competitive edge amongst established local and global competitors; examine the strategic challenges faced by a business enterprise while entering an emerging market; analyse the growth strategies of a startup relative to various market constraints; and propose long-term strategies for sustainable growth for a startup operating in the wearables market.
Case overview/synopsis
Founded in 2016, Boat Lifestyle is a Delhi-based Indian startup in fashionable consumer electronics. In the past five years, Boat earned remarkable profits and emerged as one of the most promising startups through its innovative products offerings and promotion. Aiming at its target customer segment, the millennials, it promoted its products through social media marketing such as influencer marketing and brand tie-ins with sports teams and music events. The case focuses on the dynamics of the Indian wearables market that is facing tough competition from global and local players. To ensure continued growth prospects, while maintaining a tight focus on product differentiation, quality, and customer satisfaction, there is a greater need for Boat to rethink its market development and growth strategies regarding new innovations and adopting long-term orientation like diversification and global expansion.
Complexity academic level
The case aims for teaching business management students at the Undergraduate, Postgraduate, and Executive education level. In addition, the case can be related to the Strategic Management course curriculum and Marketing course curriculum.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy
Details
Keywords
Neha Dhruv Agarwal and V.V. Ravi Kumar
The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for…
Abstract
Purpose
The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.
Design/methodology/approach
The methodology that has been adopted for analysis is two-pronged – the first being a literature review with tabulation of data using excel sheets and bar graphs and the second being a bibliometric review using the software VOSviewer. Both approaches analyze the number of citations, keywords, authors, journals and countries. A database of 113 articles from 1990 to 2020 is generated from Web of Science.
Findings
Major contributors to the topic of green advertising research have been identified. Thematic classification is created to understand the subtopics of green advertising. Under this classification, nine subtopics have been identified. Six core research gaps have been identified for future research in the area of green advertising.
Practical implications
The study helps identify where green advertising research is being conducted, its growth potential and future prospects. This research work will enable the industry to gain new insights into this emerging field of green advertising for incorporating the same in their advertising campaigns in view of growing consumer concerns on environment.
Originality/value
The paper provides a comprehensive overview of the current status of research in green advertising. The paper is unique as it is the only review on the topic of green advertising. Given the increasing trend of going green among consumers, the paper adds tremendous value to the field of green advertising.
Details